Before you read more of this article, let me ask you a simple question: does your company use social media as part of its communications mix?
Most of you would say yes. After all, social media usage is on the rise, particularly in Indonesia. We are now the second largest Facebook nation in the world with about 39 million users. We are also the world’s third largest generator of Tweets. A day hardly goes by without news of a group or a social movement making good use of social media to reach thousands or millions of constituents.
The use of social media has become so prevalent and fashionable that most companies have to have a presence in one or more social platforms. Which leads me to my next question: how seriously do you take social media? Continue reading
